The 45+
revolution
is here
Our vision is
to lead the pro age
revolution in India
TRUTH IS THAT
PRODUCTS
THAT ARE NOT
MADE FOR YOU
ARE NOT MEANT
FOR YOU
In the world of beauty & wellness, men & women over 45 have often been aged out or erased. Brands are more eager to focus their attention on younger consumers. But now the generation with the most buying power will finally get a seat at the table. With SilverEdge
Curated with
YOU
in mind
- For long, mature adults have been a forgotten lot. It's almost as if this segment of people don't exist. There are no brands catering specifically to the needs & aspirations of this segment. Seeing this inertia on the part of big companies, we decided to develop & launch products that are specifically curated for the mature adults.
- We are about positive aging. Aging doesn't need to be looked down upon. Aging is a good thing and SilverEdge is all about bringing out the best in the silver years.
OUR PRODUCTS
ARE NOT GOD
SENT.
BUT THEY DELIVER
WHAT YOUR
BODY DEMANDS
Each product is uniquely developed using tried & tested ingredients that are specifically useful for people in the silver years. It is a unique blend of modernity with science. Each ingredient targets your primary concerns. A combination of these efficacious ingredients have come together in our unique formulations to give you real results.
Aging is
AWESOME
- Beauty is not the prerogative of only the young. We wish to cater to the changing new generational thinking wherein age is celebrated & revered. One revels in the laugh lines accumulated over the years and the salt & pepper look that's been carefully cultivated. We wish to celebrate aging. And to these people we want to give our best and make them feel loved & wanted.
- It is not about hiding your age but about investing in your skin health & overall well being so that you can live fabulously in the silver years
- We believe in aging well rather than anti aging.